Social Media Training

Usenix Social Media Audit & Training Case Study

The Challenge

Usenix hosts more than 50 tech conferences around the world annually and manages communities across 20 different social profiles. They were in the process of adding to their social media team, and wanted to ensure that their social strategy was optimized and to provide new team members with resources and guidance for mastering social media.

The Solution

Chipperfield Media conducted an in-depth Social Media Audit of their 20 social media properties and identified opportunities and recommendations for engaging and growing their audiences.

Next, Chipperfield Media created custom resources to streamline brand presence online, optimize internal workflow, design post templates, and outline best practices for community management before, during and after conferences.

The deliverables included:

  • A robust Social Media Audit
  • A Brand Book
  • A Social Media Handbook including customized social media procedures, recommended tools, advertising knowhow, and protocol for managing events
  • A Communications Schedule
  • Content Calendar Template along with post templates for papers/participation, registration, hotel room reminders, during event posts, after the event and sponsor shout outs. 

Lastly, Chipperfield Media provided an in-house Social Media Training to review all deliverables, implement new tools and create a strategic social media plan for the next three months.

The Results

“Chipperfield Media empowered our team members to manage social media independently with greater confidence.” - Casey H. of Usenix

The Usenix team has used the resources and communications schedule provided by Chipperfield Media to maximize their social media efforts, leading to increased engagement and month-over-month audience growth.

 
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Trinity Hill Social Media Audit & Training Case Study

The challenge

Trinity Hill Winery has an international marketing team with three individuals managing their Instagram, Facebook and Twitter separately on site in New Zealand. They were seeking to set company wide standards and procedures for their social media and to expand their social media reach to attract a more global audience.

The solution

Chipperfield Media conducted an in-depth Social Media Audit and provided recommendations for streamlining their online branding, content development, and audience growth strategies.

Based on the results of the audit, Trinity Hill Winery enlisted Chipperfield Media to streamline their workflow, create tactics for reaching a broader international audience, and provide protocol for leveraging winery events on social media.

The deliverables included:

  • A robust Social Media Audit
  • Social Media Handbook
  • Annual Marketing Editorial Calendar
  • Social Media Event Marketing Protocol
  • Content Calendar Template

Lastly, Chipperfield Media provided a virtual Social Media Training to review all deliverables and provided insights and guidance for upcoming post strategies.

The Results

The Trinity Hill Winery team immediately took the branding recommendations to better align each post with their brand. Their global team now has a standard for their social media program giving them the confidence to create a detailed strategy and are on track to grow their global audience.

Similarly, their social media team gained greater knowledge of the tools available to help with creating graphics and for leveraging social media before, during, and after events, for increased engagement.