It's no secret that the holiday shopping session brings 50-100% more revenue for retail and product-based businesses than the rest of the year. Social media plays a critical role in communicating your holiday campaigns to customers.
As social media continues to grow, it is essential for companies to be where their customers are: online. Although many companies know which platforms to use to reach potential customers—Facebook, LinkedIn, YouTube, Twitter, and Instagram, among others—many do not know the most important metrics to track the success of their social media efforts.
It’s no secret that the more you spend on Facebook, the more reach you can accomplish. But spending for the sake of spending isn’t effective. Understanding how much is enough to spend in order to accomplish your goals can be hindering.
If there is one marketing trend that has accelerated this year, it’s influencer marketing.Influencer marketing is working with individuals who have a large following and high engagement to help spread your brand’s message. It’s a form of third party referral that has audiences everywhere paying attention.
It’s September, which means, wine harvest is about to be in full swing in the Northern Hemisphere. For wine marketers everywhere, this is a juicy time of year. (Pun intended). For those specifically in charge of social media, this time of year is a gold mine for content possibilities.
Ask any social media professional and they will tell you that developing an authentic following on social media is no cakewalk. There is no “quick fix” or magic hashtag that makes you an instant success on social media. While our news feeds move quickly, it doesn’t mean that social media for your business should be a scramble. It’s about owning your social media process.
No matter if your social media team consists of one individual or 10+ people, having a social media workflow will empower your team to drive social media results.
If you are a savvy winery owner, marketing or brand manager, you might be asking, “What is the ROI of social media?” or even “How does social media serve our brand?”These questions are ones that have long plagued the wine industry since social media became a marketing tool.
Company values and social media go hand in hand. Take specialty food products for example. Many are born out of a belief that the food we consume doesn't have to be harmful to the environment or contain preservatives and additives. But when it comes to leveraging social media as a marketing channel for these products, content has to go above and beyond beautiful product shots.
No matter if you are a business just getting started with Facebook Advertising or if you are looking to revamp your current strategies, this step-by-step guide will help you outline a plan of attack for building successful Facebook ads.