The Importance of Social Media Metrics

As social media continues to grow, it is essential for companies to be where their customers are: online. Although many companies know which platforms to use to reach potential customers—Facebook, LinkedIn, YouTube, Twitter, and Instagram, among others—many do not know the most important metrics to track the success of their social media efforts.

How to Set a Facebook Ad Budget

It’s no secret that the more you spend on Facebook, the more reach you can accomplish. But spending for the sake of spending isn’t effective. Understanding how much is enough to spend in order to accomplish your goals can be hindering.

What is Influencer Marketing?

If there is one marketing trend that has accelerated this year, it’s influencer marketing.Influencer marketing is working with individuals who have a large following and high engagement to help spread your brand’s message. It’s a form of third party referral that has audiences everywhere paying attention.

Wine Harvest offers a Gold Mine of Social Media Opportunities

It’s September, which means, wine harvest is about to be in full swing in the Northern Hemisphere. For wine marketers everywhere, this is a juicy time of year. (Pun intended). For those specifically in charge of social media, this time of year is a gold mine for content possibilities.

Why Social Media isn't a Cakewalk

Ask any social media professional and they will tell you that developing an authentic following on social media is no cakewalk. There is no “quick fix” or magic hashtag that makes you an instant success on social media. While our news feeds move quickly, it doesn’t mean that social media for your business should be a scramble. It’s about owning your social media process.

Values + Social Media = A Recipe for Success

Company values and social media go hand in hand. Take specialty food products for example. Many are born out of a belief that the food we consume doesn't have to be harmful to the environment or contain preservatives and additives. But when it comes to leveraging social media as a marketing channel for these products, content has to go above and beyond beautiful product shots.